Social Media & Brand Marketing Manager
Location: Frodsham
Salary: £30,000 - £35,000

A fantastic new opportunity has opened with one of our exclusive clients in Frodsham! We’re seeking a dynamic Social Media & Brand Marketing Manager to join a thriving business during an exciting growth phase. This role offers full autonomy to design and drive the company’s social media strategy, with a focus on boosting brand awareness, enhancing marketing efforts, and increasing sales. Key responsibilities include content creation, campaign management, community engagement, and performance analysis across multiple social media platforms like Facebook, Twitter, Instagram, TikTok, and LinkedIn.

This role will also involve working closely with the Company Director to elevate their personal brand on LinkedIn, positioning them as an industry thought leader and expanding their professional network and influence. It’s an excellent chance for a proactive marketer to grow their career, deepen their marketing experience, and be part of a long-term growth plan.

Key Responsibilities:

Strategy Development:

• Develop and execute a comprehensive social media strategy aligned with the company’s marketing and business objectives.
• Identify and capitalise on trends and platform-specific opportunities to increase brand visibility and engagement.

Content Creation & Management:

• Create, curate, and manage high-quality content (text, images, video) tailored for each social media platform (Facebook, Twitter, Instagram, TikTok, LinkedIn).
• Ensure brand consistency in tone, style, and messaging across channels.
• Collaborate with design and content teams to develop impactful visuals and copy.

Campaign Management:

• Plan, execute, and optimise social media campaigns to support product launches, promotions, and other initiatives.
• Use paid social media advertising to boost reach and engagement, focusing on driving conversions and sales.

Community Engagement:

• Monitor, respond to, and engage with the online community across all platforms.
• Build strong relationships with followers, influencers, and brand advocates to enhance social media presence.
• Address customer feedback, queries, and complaints promptly and professionally.

Analytics & Reporting:

• Track and analyse social media metrics, including engagement, traffic, conversions, and ROI.
• Provide regular reports to the Marketing Director with insights and recommendations for improvement.
• Use data-driven insights to refine the social media strategy and optimize content.

Personal Brand Development for the Company Director:

• Develop a LinkedIn strategy to build the Company Director’s personal brand.
• Create and manage content for the Director’s LinkedIn profile, including posts, articles, and engagement with relevant industry content.
• Position the Director as a thought leader by showcasing their expertise, achievements, and insights.

Ideal Candidate Profile:

• Degree or equivalent qualification in Marketing or Social Media
• Minimum of 2 years’ experience in social media or marketing
• Strong attention to detail with a “right first-time” approach
• Proficient in editing and creating social posts, with a creative eye for imagery
• Passionate about social media, with a solid understanding of current trends
• Proactive, driven, and eager to learn and develop
• Excellent communication skills and strong knowledge of all major social media platforms

For more information, please contact Sofija at 01925 637 871 or email SofijaM@kpir.co.uk.

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