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Candidates and everyone involved in the recruitment process, expect a consumer-level tech experience. The organisations that attract the best talent are adept at creating experiences that turn candidates into employees. There are three components to creating a great candidate experience: Creating a consumer-grade candidate experience and measuring the success of your approach. Aligning your candidate experience strategy with your organisation’s culture, values, and goals. Segmenting candidates: contractor, casual, freelance, part-time, and choosing technology and journeys catered to candidate expectations.