The Euro 2024 tournament, culminating in Sunday's electrifying final, has had a profound positive impact on the UK's retail sector. The event has driven significant footfall and spending across high streets, pubs, and retail stores, showcasing the power of major sporting events in boosting economic activity.

Reigning Champions KPI took on challengers and last year’s runners up AO in a thrilling encounter at the Alexandra Stadium on Sunday 7 May. A truly topsy-turvy game finished with...